The useful question is which setting best supports your message, timing and audience.
What changes with digital
Digital out-of-home uses screens in physical environments. Traditional outdoor often uses printed or painted surfaces. Digital creative can be scheduled and replaced remotely where the operator supports it; print generally requires a physical change.
Think about the viewing situation
A roadside hoarding, a neighbourhood poster and a screen inside an auto offer different distances, contexts and movement patterns. Creative that works on a large outdoor board may not work unchanged on an interior display.
Compare the complete campaign
Look beyond a headline daily rate. Compare the placement, quantity, duration, creative requirements, available coverage and how delivery will be evidenced. Ask which extra charges or limitations apply before deciding.
Consider how often the message changes
A seasonal launch, changing menu or timed promotion may benefit from digital scheduling. A long-running, stable brand message may work well in a print format. Neither format guarantees attention or sales by itself.
Use a coherent creative idea
If you combine formats, keep the brand recognisable while adapting the composition to each setting. Media should support the audience journey and the business objective, rather than becoming a collection of unrelated placements.